New Normal


Are you a busy digital professional, freelancer or consultant? Is a computer your primary work media?
Are some of these true for you?
1 I am subject to an increasing number of interruptions. It is harder to defend my attention.
2 My time for “deep work” is chopped up, insufficient, and often neglected.
3 In my work life, I need to perform more concurrent workstreams and projects.
4 While I work on a task, I sometimes have a nagging feeling that some other important thing is being neglected.
5 I rarely use my gifts and talents to produce excellent and creative work—I use too much of my time and energy just “fighting fires.”
NEXT: So What?

So What?



“Attention is like energy in that without it no work can be done, and in doing work it is dissipated. We create ourselves by how we invest this energy”

Flow – Mihaly Csikszentmihaly

“Productivity Isn’t About Time Management. It’s About Attention Management.”

NY Times March 28, 2019 – Adam Grant

“… for the first time, the pre-ponderance of choice has overwhelmed our ability to manage it.”

Essentialism: The disciplined pursuit of less – Greg McKeown

“Most of us have, in the past seventy-two hours, received more change-producing, project-creating, and priority-shifting inputs than our parents did in a month, maybe even a year.”

Getting Things Done: The art of stress free productivity – David Allen

The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.”

Deep Work: Rules for Focused Success in a Distracted World — Cal Newport

NEXT: What if?

What If?



Boards keep your different contexts (workstreams) clearly organized, your way.

See at a glance how many items are in each board, and more importantly, how many items you have flagged as things to focus on.

Video - Main Screen: Boards / Workstreams
Video - Collect Inputs


Use the distraction-free collection mode to master interruptions without missing a beat. Deflect intrusions on your attention by quickly grabbing inputs and ideas coming at you until you are ready to process them later.

Capture text from applications on your desktop with a simple drag and drop!


Later, when you are ready, deliberately extract meaningful and effective actions from the inputs you collected.

When you concentrate on each input like this, it is easy to see that sometimes one input requires more than one action!

Video - Process Inputs
Video - Individual workstreams


Carry out individual workstream reviews of each board’s content as often as needed to keep it fresh and relevant.

Easily flag or unflag the key items that will require your attention soon.


The special ‘Focus’ board automatically collates and surfaces all the key actions you flagged across all your workstreams.

This is the place to refer to when you plan/carry out your week or day of work. And since the demands for your attention are continually changing, here you can make the hard trade-offs with confidence. See and understand what you are saying ‘no’ to.

Video - Process Inputs

If you spend significant time receiving and creating work at a computer, the same device can help to create a balanced and focused work life.

I readily admit that our personal discipline and routines are crucial to manage this juncture, but technology can support us mastering better attention habits.


What’s Next


I am excited to be creating unique tools to defend and grow two prized resources: attention and deep work.
Because it is okay to be busy; it is okay to have a demanding job…
… it is not okay to give up our peace, surrender and succumb to the stress from attention shifts and priority changes.
We can and must manage our own focus and attention. This is part of the job. Nobody else will do it for us.
I look forward to you joining me in this journey. You can subscribe for updates below.

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