New Normal


Are you a busy digital professional, freelancer or consultant? Is a computer your primary work media?
Are some of these true for you?
1 I am subject to an increasing number of interruptions. It is harder to defend my attention.
2 My time for “deep work” is chopped up, insufficient, and often neglected.
3 In my work life, I need to perform more concurrent workstreams and projects.
4 While I work on a task, I sometimes have a nagging feeling that some other important thing is being neglected.
5 I rarely use my gifts and talents to produce excellent and creative work—I use too much of my time and energy just “fighting fires.”
NEXT: So What?

So What?



“Attention is like energy in that without it no work can be done, and in doing work it is dissipated. We create ourselves by how we invest this energy”

Flow – Mihaly Csikszentmihaly

“Productivity Isn’t About Time Management. It’s About Attention Management.”

NY Times March 28, 2019 – Adam Grant

“… for the first time, the pre-ponderance of choice has overwhelmed our ability to manage it.”

Essentialism: The disciplined pursuit of less – Greg McKeown

“Most of us have, in the past seventy-two hours, received more change-producing, project-creating, and priority-shifting inputs than our parents did in a month, maybe even a year.”

Getting Things Done: The art of stress free productivity – David Allen

“Deep Work: Professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skill, and are hard to replicate.

The Deep Work Hypothesis: The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.”

Deep Work: Rules for Focused Success in a Distracted World — Cal Newport

NEXT: What if?

What If?


Do something about being overwhelmed. Effortlessly catch and buffer all the inputs that matter regardless of the source (e.g. Outlook, Gmail, Slack, MS Teams, Jira, MS Office documents, etc.)

Video – Collecting Inputs
Video – Processing Inputs

Now, instead of being reactive, you can be deliberate and systematic processing your inputs –at the right time. Create meaningful ‘Cognitive Bookmarks’ for yourself.

Each different workstream that needs your attention has a separate view to maintain its context clutter free. As you work in each context, pull items to feed a unified ‘Focus’ view.

Video – Workstream / Project Reviews
Video – Focus Board

See the blueprint of your upcoming energy drains. Make effective trade-offs and be in control.

If you spend significant time receiving and creating work at a computer, the same device can help to create a balanced and focused work life.
I readily admit that our personal discipline and routines are crucial to manage this juncture, but technology can support us to apply and master better attention habits.

What’s Next


I am excited to be creating unique tools to defend and grow two prized resources: attention and deep work.
Because it is okay to be busy; it is okay to have a demanding job…
… it is not okay to give up our peace, surrender and succumb to the stress from attention shifts and priority changes.
We can and must manage our own focus and attention. This is part of the job. Nobody else will do it for us.
I look forward to you joining me in this journey. You can subscribe for updates below.

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